Originally published on Kalicube Learning Spaces, June 3rd, 2025. We’ve crossed a line. AI is no longer a tool we use for search, it’s the one doing the searching for us. It decides who gets mentioned, who gets ignored, and…
AI Search Is Changing Google’s Business Model. Here’s What It Means for Yours Originally published on Portugal Business News, June 18, 2025. AI Overviews are creeping into more and more queries, summarizing the answer before you even scroll. And if…
Originally published on Portugal Business News, March 4th, 2025. AI seems to be on the headlines of all Marketing and Business articles nowadays. And as the worry from both companies and high-level business people and entrepreneurs increases, Marketing strategies are…
In this episode, Maryanna Franco and Jason Barnard dive into the intriguing (and slightly scary) world of chatbots, hallucinations, and misinformation. Spoiler: No actual killer robots here, but we explore what happens when AI chatbots go a little off the…
Explore the fascinating world of ChatGPT, assistive engines, and their integration with search technologies. In this episode, Maryanna Franco and Jason Barnard dive deep into how ChatGPT works, its integration with Bing, and how search engines like Google are evolving…
Join me, Maryanna Franco, and Jason Barnard as we explore the intriguing concept of walled gardens in the digital world. From social media platforms to search engines, we discuss how these “gardens” keep users engaged and what this means for…
Dive into the journey of search with me, Maryanna Franco, and the brilliant Jason Barnard! In this nostalgic yet forward-looking episode, we explore the evolution of search engine results pages (SERPs)—from the simple blue links of the 90s to today’s…
The importance of Website Optimisation (SEO) and Conversion Rate Optimisation (CRO) are often seen as separate marketing strategies. However, when combined effectively, they can significantly improve a website’s performance.By integrating SEO and CRO, companies can not only drive more traffic,…
In an era where seamless collaboration is the key to business success, understanding the dynamics of inter-departmental cooperation becomes paramount. I would like to shed some light on the importance of fostering unity within the marketing realm and its collaboration…
Get Google and users to trust your company with on-page and off-page solutions that boost your credibility Originally published on Portugal Business News, November 11, 2024. Trust elements are essential to get your users’ trust but they impact how Google…