Article Contributions

Maryanna Franco writes for multiple Marketing, Business and SEO Publications, sharing her experience and knowledge.

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Maryanna Franco

Browse Expert Articles and Insights

What co-mentions reveal about the AI recommendation gap

Published on: Search Engine Land

Date: June 11, 2026

Being understood by AI isn’t the same as being recommended by it. New research reveals the gap between the two.

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Case study recomendation vs recognition in LLMs

Beyond Knowledge Graph Strength: what 14,140 LLM queries revealed about brand visibility in generative AI

Published on: FrictionAI

Date: May 15, 2026

A controlled 14,140-run study of 12 athletic apparel brands across 5 large language models shows that Knowledge Graph strength predicts brand surfacing direction within a category, but carries no signal across category boundaries. The variable that does the work is Category Coding: the KG description field combined with the category-aligned third-party content corpus.

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Why your brand isn’t making the AI recommendation set

Published on: Search Engine Land

Date: May 14, 2026

Most GEO advice converges around the same idea: If you want to be visible in AI-generated answers, you need to be structured, authoritative, and easy to extract.
In my opinion, even though this information is extremely valuable and valid, it’s still incomplete if your brand is already positioning itself for a future where AI-generated answers dominate search.

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Maryanna Franco, SEO Consultant

Opinion by Maryanna Franco, of BrilliantSEO
Recognition isn’t recommendation: the new challenge of visibility in AI search

Published on: Briefing

Date: April 22, 2026

Why AI systems know your brand exists, yet still don’t suggest it.
The intersection between recognition and recommendation is often misunderstood by professionals, as if the two were synonymous. Unfortunately, these concepts are drifting further apart. While one (recommendation) depends on the other (recognition), the reverse is no longer true.

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Maryanna Franco, SEO Consultant

Google’s AI Overviews, Opt-Outs, and the Post-Click Problem

Published on: Portugal Businesses News

Date: February 3, 2026

In late January 2026, Google flipped the switch on a major AI Search update: Gemini 3 is now the default model generating those AI Overviews atop your search results. And AI Search isn’t a limited experiment anymore, as we saw previously with rollouts in different geographies at different paces. AI Mode is rolling out globally, woven natively into mobile apps and browsers so that anyone can chat with Google’s AI assistant mid-search.

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Google vs. publishers: What the EU probe means for SEO, AI answers, and content rights

Published on: Search Engine Land

Date: December 19, 2025

In one of the most consequential regulatory moves yet for the future of search, the European Commission has launched a formal antitrust investigation into Google.  At the center of the complaint is Google’s use of publisher content to train and power AI Overviews and other generative AI features – while potentially diverting traffic away from original sources.

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SERP results after changing name from Mariana to Maryanna Franco

From SEO to GEO: I Changed My Name Before AI Made Me Invisible

Published on: Kalicube Learning Spaces

Date: June 3, 2025

We’ve crossed a line. AI is no longer a tool we use for search, it’s the one doing the searching for us. It decides who gets mentioned, who gets ignored, and which brands feel trustworthy before anyone even clicks.

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How to make your brand visible in AI results: SEO for ChatGPT, Gemini and other LLMs

Published on: APPM – Associação Portuguesa de Profissionais de Marketing

Data: June 26, 2025

Artificial Intelligence is no longer just a trend; it is the new infrastructure of search. ChatGPT, Gemini, Microsoft Copilot and other assistive engines are changing how consumers discover brands, evaluate products and make decisions.

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Maryanna Franco, SEO Consultant

The Future of Google’s Revenue Depends on AI and So Does Your Brand Visibility

Published on: Portugal Businesses News

Date: June 18, 2025

AI Overviews are creeping into more and more queries, summarizing the answer before you even scroll. And if fewer users are clicking, what happens to the system that’s built on those clicks?

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Maryanna Franco, SEO Consultant

How to use SEO to help your Brand conquer AI?

Published on: Portugal Businesses News

Date: March 4, 2025

AI seems to be on the headlines of all Marketing and Business articles nowadays. And as the worry from both companies and high-level business people and entrepreneurs increases, Marketing strategies are being changed left and right with no real final goal.

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Maryanna Franco, SEO Consultant

Business Trust Elements: How to please Google and your users at the same time

Published on: Portugal Businesses News

Date: November 11, 2024

Trust elements are essential to get your users’ trust but they impact how Google sees you as well. Trusted websites by users get higher rankings and impressions on Google. But how to use the right trust elements and why should you care about both on-page and off-page trust elements? This article will dive into the differences, specificities and benefits of on-page and off-page trust elements.

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8 Tips on how to use SEO to boost your brand

Published on: Portugal Businesses News

Date: September 20, 2024

The frequent updates of Google’s algorithm as well as its growing understanding of published content, have made Marketing efforts change the focus of their traditional strategies towards Branding (Brand Boost). This change still raises doubts in most companies: How to change what has worked so well in the last 20 years?

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How to use SEO to boost your brand, by Maryanna Franco

Published on: APPM – Associação Portuguesa de Profissionais de Marketing

Date: August 8, 2024

Frequent updates to the Google algorithm, along with its increasing ability to understand published content, are shifting marketing efforts away from traditional strategies and towards branding (building and strengthening your brand). This shift still raises questions for most companies: how do you change what has worked so well over the past 20 years?

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Maryanna Franco

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