APPM Webinar From Traffic to Conversion – SEO Strategies to Increase Your Sales (PT)

The importance of Website Optimisation (SEO) and Conversion Rate Optimisation (CRO) are often seen as separate marketing strategies. However, when combined effectively, they can significantly improve a website’s performance.

By integrating SEO and CRO, companies can not only drive more traffic, but also ensure that this traffic is relevant and more likely to convert. To do this, we will need to take into account various technical, creative and analytical factors.

Video by: APPM; Host: Carla Jorge; Guest: Maryanna Franco; January 5, 2024